Margin & Markup Calculator

Use this calculator to set selling prices. It shows your profit, your margin (profit compared with the selling price) and your markup (profit compared with the cost).

Where to find it: Other Tools ▾ → Margin & Markup

Choose what you know

In Work out from pick one: Cost and selling price, Cost and the margin I want, Cost and the markup I want, Selling price and the margin I want, or Cost and the profit I want per unit. Then fill the boxes shown — the missing price is worked out for you.

Selling it

• GST rate — to see the price the customer pays including GST.
• Discount given — taken off the selling price, so you can see how a discount cuts your margin.
• Other cost per unit such as freight or packing — added to your cost.
• Quantity — for the total cost and total profit.

The result

Profit per unit, margin, markup, selling price before GST, GST, what the customer pays, total cost and total profit. A note warns you if the price is below cost. The table What to charge for a given margin lists the selling price for margins from 10% to 50%.